Business & Investment, one of AFA Press partner agencies, recently released a special country report on Dominican Repúblic. The country report was published within the Spanish newspaper El Pais, market leader and one of the top references between the country’s publications, on Thursday, January 31, 2013. This special report was elaborated by the agency thanks to on-site investigations done by one of its teams, which spent several months in the Caribbean country in order to gather all the first hand information the possible and interview the most relevant characters in the nation. The results of this journalistic work can also be read at AFA’s on-line content platform Worldfolio.
One of the stories to be heard is the one of Barceló Rums. Currently marketed by Dominican-Spanish conmany BEICA, it was originally grown by Spanish businessman Juan Barceló in 1930, just one year after arriving to America. The connection between the two Barceló´s nations keeps strong, as now a days Spain is the largest Barceló buyer, receiving the 50% of its total production, while the other half is shared between Dominican Republic and the est of the foreign markets. Barceló didn’t begin its international propelling until 1992, feature that can give a proper idea of the growth rate of the brand during the last two decades.
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